Appier : Driving Successful Marketing Campaigns With Ai-Driven Solutions
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Chih-Han Yu, CEO and Co-founder
Artificial intelligence is no more a futuristic technology. Today, more and more marketing companies are leveraging AI tools due to their ability to gather data and transform it into valuable insights. From user experience to consumer behavior to real-time customer support, the technology enables businesses to engage customers more efficiently and establish better brand loyalty. As a result, brands are inclining more and more towards leveraging AI tools that continually collect, analyze, comprehend, and interpret data to retrieve more insights into consumers’ behavior and offer personalized experiences. Further, the sophisticated machine learning (ML) algorithms are enabling to enhance the accuracy of the data, enabling businesses to determine sales forecasting and ROI more efficiently. As the benefits of AI in driving business growth are recognized by organizations, a plethora of companies have started offering AI-driven tools. Hence, organizations find it extremely arduous to decide on a partner that can add value to their overall business growth.
This is where Appier comes to the picture with one-stop AI solutions, enabling organizations to grow and succeed based on data-driven decisions and meet their marketing goals. From prospecting and acquiring, retention, and engagement to the transaction, the company helps organizations tackle business challenges and achieve better outcomes across different marketing stages throughout the user journey.
A Suite of AI-based Solutions
Appier’s AiDeal is an intelligent conversion booster solution that enables businesses to use Machine Learning and Deep Learning to predict hesitant buyers through user patterns and only distribute incentives to hesitant users in order to drive revenue while maintaining profitability.The solution allows businesses to stop indiscriminate coupon distribution by only targeting reluctant buyers who need a push from incentives.Its deep learning tools leverage thousands of data features such as, mouse movement and swiping trajectory to pinpoint users’ behavioral patterns in real-time.
Appier provides one-stop AI solutions that enable organizations to grow and succeed based on data-driven decisions and meet their marketing goals
This enables businesses to trigger coupon pop-ups dynamically to improve overall conversion rates and deliver optimal campaign results.
Another solution of Appier, AIQUA is an omnichannel user engagement platform that helps businesses leverage AI to proactively engage end-users in the most effective way across all marketing channels. With AIQUA’s intuitive interface, businesses can customize the user experience on both their app and website across each user’s device. Additionally, customer communications are further optimized to target additional channels, including push notifications, email, SMS, and messenger programs using Appier’s AIQUA solution. Further, with Appier’s deep content-based NLP and user-based AI solutions, businesses can achieve hyper-personalization and deliver one-on-one recommendations. AIQUA also offers customer journey automation by engaging customers with real-time notifications triggered by their behavior along their user journey. Using AIQUA’s unique AI-driven Journey Map feature, marketing teams can simply drag and drop to easily bridge gaps among key actions for conversion and to orchestrate multiple channels and campaigns. On top of its standard platform, Appier also provides custom services to design algorithms and scenarios that cater to businesses’ goals.
Appier also offers a data science platform, AXION, which unifies and enriches existing customer data to help businesses better understand the audience and run AI models to easily predict their future actions. The platform creates a 360-degree view of the audience by unifying data across all platforms like apps, websites, and CRM and enriches businesses’ audience profiles with Appier’s unique cross-screen technology. Powered by the scenario-based prediction with Auto-ML models, AIXON allows businesses to predict specific actions of the audience in real-time, from conversions to churn and even the likelihood of users visiting a certain webpage. More importantly, the platform’s explainable AI feature textually and visually presents the most essential variables to describe why certain decisions are made, enabling businesses to understand the rationale behind undertaking AI-driven decisions.
Not only this, Appier’s conversational marketing solution, BotBonnie, which is built upon the most popular messenger platforms, enables businesses to harness the full potential of their followers on some of the most popular social media platforms such as LINE, Facebook, Instagram, Google’s Business Messages, and so on. Further, with its gamified prebuilt marketing scenarios, the platform allows marketing teams to easily create interactive campaigns like lucky draw wheel, scratch-off tickets, Member Get Member (MGM), and improve their brand and customer loyalty.
Moreover, to facilitate businesses in the stages of prospecting and acquisition, Appier offers CrossX that leverages the most advanced Deep Learning technology to predict and find users with the highest lifetime value. The platform replaces costly and time-consuming manual A/B testing, enabling businesses to acquire valuable users with a predictable ROI. Besides, CroosX also automates businesses’ routine tasks and optimizes budget management across platforms to minimize wasted time and money.
Several organizations across industries have leveraged Appier’s AI-based solutions to improve the efficiency of their marketing campaigns. A case in point is the success story of GMO Media Point Town, a cashback shopping website for users that used Appier’s AIQUA solution to streamline their customer journey experience. With AIQUA Journey Map, the cashback website effectively engaged users at different stages and automated the campaign operations. With an end goal to drive higher conversions, Point Town leveraged AIQUA AI Recommendations to provide personalized content and significantly shorten the product discovery process for customers.
With several such success stories, Appier has become the go-to company for driving efficiency in marketing campaigns. The company currently has more than 500 employees that include experts in computer science, engineering, and AI research. With its innovative solutions and a team of dedicated professionals, the company has won several accolades, including ‘Gartner Cool Vendor for Artificial Intelligence, East Asia, 2017’, ‘CB Insights’ Second Annual AI 100 Companies 2018’, among others. Going forward, the company aims to add more innovative tools and solutions to its portfolio to help its clients seamlessly achieve marketing goals.